Purple Storm
Ticketing App
Role:
Concept, Research, Visual and Interaction Design.
Duration:
April 2022
Tools:
Figma, Adobe Illustrator y Adobe Photoshop.
DEFINE
Challenges
When purchasing tickets for concerts or events, search engines display numerous ticket sales websites and even resale pages.
This can make the process of buying tickets a tedious one and generate insecurity for the user, as they may hesitate whether they are buying official or resale tickets.
Solution
Purple Storm app provides an easy and secure way for users to purchase tickets for their favorite band's concerts, ensuring they never miss an event.
The main objective of this application is to keep users updated about their favorite band's upcoming performances in their city. In addition, the app offers a secure service for purchasing tickets directly through the official application, ensuring that users never miss out on their favorite band's events and news.
Research
To conduct research, I focused on users who purchase concert tickets through ticketing websites and analyzed their experiences to identify potential areas for improvement.
Survey
I conducted a survey to gather information on how fans purchase tickets and stay updated on their favourite bands.
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How many times have you missed your favorite group's concert because you didn't find out?:
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How do you find out your favorite group will play in your city?
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Where do you usually purchase concert tickets?
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When buying tickets for a concert or event, have you felt overwhelmed by the number of results search engine show and you didn't know if the tickets were Official or not?
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Have you ever bought tickets thinking they were official, but they were not?
Results
This survey reveals that most interviewees did not know when their favourite group was playing. Additionally, 50% were unsure whether they purchased official or resale tickets, and 16.67% mistakenly bought resale tickets thinking they were official.
Competitive Audit
Firstly, I realised most music groups do not have an app that allows fans to purchase tickets or receive updates on the latest news. I analyzed and compared different ticketing websites and apps and found that even popular artists have not created their own ticketing app yet.
Based on my analysis, I have concluded that the majority of the websites I investigated offer an overwhelming number of event tickets. This often causes "analysis paralysis" among users. Users are often overwhelmed by the abundance of options and struggle to complete transactions, causing many to leave the website or app without making a purchase.
Research Conclusions
After the results of the survey, I created Empathy maps, Personas, and took Insights from the Research.
The main group of users identified were adults with little time due to their work journey and who did not want to miss any news from their favourite group.
The survey revealed that time was not only the problem. Half of the interviewees had doubt if they were buying resale tickets or official tickets due to the many results search engines offer.
Persona
Based on the insights gathered from the research, I created the User Persona.
Problem Statement
Roberto is a busy Android Developer, who needs an app of his favorite music group to be notified of the latest live dates and news because he is busy and does not find out when his favorite group plays in his city.
Defining hypothesis statements
IDEATE
Information Architecture
To better understand how I would create the experience for the user, I developed the information architecture first in order to clarify the user flow.
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DESIGN
Paper Wireframes
Style Guide
Mid-Fidelity Wireflow
Usability Test
Before starting with Final Designs, I carried out a Usability Test with 5 Users. Participants between 25 to 60 years old living in Madrid, Spain.
Methodology:
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Time: 5-10 minutes.
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Location: Madrid.
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Type: Moderate Usability study.
Users were asked to purchased tickets in the Mid-Fidelity Prototype.
Tasks:
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Prompt 1: Pick the place of the live concert you want to go. How easy or difficult was this task to complete?
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Prompt 2: Select the type of ticket you want. How easy or difficult was find the tickets you want?
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Prompt 3: Complete the check out info. How easy or difficult was this task to complete?
Additional Notes: Final question: Would you use the app again?
Results
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Prompt 1: 4/5 participants do not have problems to select the place to see the concerts
One participant said that has problem with the size of the text.
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Prompt 2: No participant had trouble selecting the ticket they want to buy.
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Prompt 3: No participant had trouble selecting the ticket they want to buy, but one of them missed paypal method.
Additional Notes: All participants would use the app again.
Usability Study Insights
Hi-Fidelity Wireflow
After the Usability Test I increased the font size and added PayPal as a second payment method, as Usability Insight revealed.
I also introduced colored containers to highlight the elements on the white background, leaving saturated colors for elements I wanted to emphasise, like the buttons and relevant data.
Final Designs
Prototype
Conclusion
Thanks to the research and usability tests conducted for this project, I have discovered that individuals with presbyopia may find problems when reading texts in applications. During low-fidelity test, one participant experienced difficulties and had to adjust the distance of their mobile device in order to read the content.
This made me realize that something as basic as the size of texts can make impossible for users to interact with an application. This led me think that Accessibility is a very important factor to take into account, regardless of the target of my project.